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The ALS Ice Bucket Challenge

The ALS Ice Bucket Challenge

Leading the fight to treat and cure ALS through global research and nationwide advocacy while also empowering people with Lou Gehrig's Disease and their families to live fuller lives by providing them with compassionate care and support. (http://www.alsa.org)

 

Tags: Industry: Healthcare,No Profit
Company: The Als Association
Agency: The Als Association
Country: United States
Prize: Cannes Lion Prize
Year: 2015
Creative Concept: Idea Virus,Testimonial
Language: English
Topics: Fundraising