Log in Register

Login to your account

Username *
Password *
Remember Me

Create an account

Fields marked with an asterisk (*) are required.
Name *
Username *
Password *
Verify password *
Email *
Verify email *

Search Ideabase

Industry
Company
Agency
Country
Prize
Year
Type of content
Language
Level
Topics
Max's favourites

Colombian League Against Cancer "Cancer Tweets"

 

Colombian League Against Cancer "Cancer Tweets"

Leo Burnett Colombia created “Cancer Tweets” for the Colombia’s League against Cancer to raise awareness about the importance of addressing the signs our bodies give us. Seven accounts for the most lethal cancer types (breast, colon, prostate, cervical, lung and stomach) were opened on Twitter. The virtual illnesses then began following thousands of users, sending subtle messages that were initially ignored, but then grew louder and were pushed out in greater quantities. (www.leoburnett.com)

Tags: Industry: Healthcare
Company: League Against Cancer
Agency: Leo Burnett
Country: Colombia
Year: 2013
Language: English
Topics: Social Marketing, Social Media Marketing