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#SmellcometoManhood

Old Spice | Dadsong | #SmellcometoManhood

To the delight of young men and the dismay of their mothers, Old Spice Re-fresh Body Sprays are here. Spray goodbye to boyhood. Smellcome to Manhood. (http://www.wk.com)

Tags: Industry: Beauty
Company: Procter Gamble Co.
Agency: Wieden Kennedy
Country: United States
Prize: Cannes Lion Prize,DAD Awards,New York Festival,One Show
Year: 2014
Creative Concept: Emotion,Memory
Language: English
Topics: Social Marketing