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The chocolate bar with 6,000 excuses

The chocolate bar with 6,000 excuses

How do you increase sales with 24%, generate 2,3 mill. earned media impressions and generate more than 20,000 stories online? With a sticker! See the brand activation campaign Ogilvy Denmark created for Marabou Milk Chocolate (of Mondeléz) to turn around their sales using an unusual combination of shopper marketing, onpack promotion and social media marketing. 

Tags: Industry: Food
Company: Marabou
Agency: Ogilvy Mather,Ogilvy Mather Copenhagen
Country: Denmark
Year: 2013
Type of content: Video case study
Language: English
Topics: Brand Marketing