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Mater Natura The Cage Elevator

 

Mater Natura The Cage Elevator

The creative response was to have people had the same feeling of a caged animal. An elevator was totally adesivado inside with images of people looking into a cage. Caught by cameras, passengers found themselves in an uncomfortable situation and that led them to reflect on the trapping of wild animals. (www.opusmultipla.com.br)

 

 

Tags: Industry: Other
Company: Mater Natura
Agency: OpusMúltipla
Country: Brazil
Year: 2013
Type of content: Video case study
Language: English
Topics: Emotional Marketing