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A barrel of Maes for everyone with the name Maes

A barrel of Maes for everyone with the name Maes

Maes is a popular Belgian beer but also the 3rd most common Belgian surname.
Therefore Maes beer gave every Maes family member a free barrel to share with his/her friends.
A new and more efficient way to advertise. (www.tbwagroup.be)

Tags: Industry: Beverage
Company: Maes
Agency: TBWA
Country: Belgium
Prize: Caples Awards,Eurobest
Year: 2013
Type of content: Video case study
Language: English
Topics: Promotion