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Cocio Summer Shake

Cocio Summer Shake

We were briefed to make a banner campaign. But challenged the client to go further than that - and let users create their own "summer mash up" in the form of a musical track.This allowed us to use the radio media in a different way - by making the airwaves available for playing user generated content. It also gave us the opportunity to make "Cocio Summer Shake" a social experience rather than just another product promotion. (www.ddbcopenhagen.dk)

Tags: Industry: Food
Company: McDonald's
Agency: DDB,DDB Copenhagen
Country: United Kingdom
Year: 2013
Type of content: Video case study
Language: English
Topics: Brand Marketing, Digital Marketing