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Cancerfonden -- Rosa bandet

Cancerfonden -- Rosa bandet

After eight years of fierce competition from other charity campaigns needed Pink ribbon vitalized , stand out and find new ways to get their message and raise money . The challenge of this assignment was to find new ways to spread the Pink Ribbon to reach even broader and more and younger people. ' (www.pool.se)

Tags: Industry: No Profit
Company: Cancerfonden
Agency: pool
Country: Sweden
Year: 2010
Creative Concept: interaction,Social Network,Testimonial
Type of content: Video case study
Language: English
Topics: Social Marketing