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Musical Fitting Room

 

Musical Fitting Room

To promote Starhub's online music store they combine fashion with RFID technology which results to play different music when customer change their clothes in changing room.(www.ddb.com.sg)

 

Tags: Industry: Music
Company: StarHub
Agency: DDB,DDB Singapore
Country: Singapore
Prize: Cannes Lion Prize,Spikes Asia
Year: 2011
Creative Concept: interaction,Music,RFID technology
Type of content: Video case study
Language: English
Topics: Sales Marketing