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Heineken Star Player

Heineken Star Player

StarPlayer is a first in social media multi-platform gaming as it transforms TV watching into a social interactive experience for football fans. The game taps into the competitive banter of the fans by creating a live, competitive, social TV game experience that can be played from home. The game was devised and created by AKQA.(www.awards.akqa.com)

Tags: Industry: Beverage
Company: Heineken
Agency: Akqa London
Country: United Kingdom
Year: 2011
Type of content: Video case study
Language: English
Topics: Brand Marketing