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Tunisian Revolution : June 2014

 

Tunisian Revolution : JUNE 16th 2014

Tunis, January 14th 2011. Tunisians put an end to 23 years of brutal dictatorship. It was a moment of intense hope. But we were all too soon brought back to reality. The entire country went on strike and economic activity was soon left to a standstill. The advertising industry, like many others, was completely stuck. We needed to find a way to encourage the people to get back to work and start rebuilding the country we had all fought for.(www.memacogilvy.com)

 

Tags: Industry: Public awareness
Company: BRAND COLLECTIVE
Agency: Memac Ogilvy Label Tunis
Country: Tunisia
Prize: Cannes Lion Prize
Year: 2011
Type of content: Video case study
Language: English
Topics: Social Marketing