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Tontine has launched a campaign to encourage consumers to change their pillows every two years. The campaign, created by Happy Soldiers, will run across TV, radio, press, digital and in-store executions. (http://www.campaignbrief.com)

 

 

Tags: Industry: Consumer Goods,Other
Company: Tontine
Agency: Happy Soldiers
Country: Australia
Prize: Cannes Lion Prize
Year: 2011
Creative Concept: Local Quality
Type of content: Video case study
Language: English
Level: Market level - Changing the need
Topics: Brand Marketing