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Visual Dictionary App

Visual Dictionary App

An App that turns our everyday surroundings into a powerful learning tool. 
It offers the English name of any object and then syncs with the Cambridge dictionary to provide the user with the respective meaning and pronunciation. 
Now students can snap a picture and improve their vocabulary instantly. (http://grey.com)

 
Tags: Industry: Education
Company: Advertising Council
Agency: Grey
Country: Singapore
Prize: Cannes Lion Prize
Year: 2015
Creative Concept: interaction
Type of content: Video case study
Language: English
Level: Market level - Changing the activity
Topics: Service Marketing