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gatorade sports homework

gatorade sports homework 

Our sedentary routine starts from youth, spending all day sitting in school, all afternoon sitting doing homework and the rest of the day sitting in front of a screen. Therefore, Gatorade introduced a new school activity, Sports Homework. An education app that allows teachers to assign sports homework to their students. (https://vimeo.com)

Tags: Industry: Beverage
Company: Pepsico
Agency: Saatchi Saatchi
Country: Guatemala
Prize: Cannes Lion Prize
Year: 2015
Creative Concept: Equipotentiality,School,Technology
Type of content: Video case study
Language: English
Level: Market level - Changing the activity
Topics: Brand Marketing