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WWF - Photoshooting

WWF - Photoshooting

Inspired by a public campaign carried out by the WWF throughout the world in defense of the tigers in 2010 - the Year of the Tiger - agency Leo Burnett Moscow has launched a project Photoshooting . With the technology of the people of reality could be added in place of the Amur tiger , helpless before the gun poacher . This campaign was an example of intelligent use of reality added . The creative idea is not built around the technology, on the contrary, with the help of a distant problem is transferred to the real world. (http://www.leoburnett.ru)

 

Tags: Industry: No Profit
Company: Wwf
Agency: Leo Burnett
Country: Russian Federation
Prize: Cannes Lion Prize
Year: 2011
Creative Concept: Fundraising
Type of content: Video case study
Language: English
Topics: Fundraising, Green Marketing