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Max's favourites

Sing-Along

Sing-Along

T-Mobile brought karaoke out of the traditional pub circuit we know and love and onto an altogether grander stage - London's Trafalgar Square. 13,500 people, including special guest star Pink, sang their hearts out to karaoke classics from “Hey Jude” to “A Little Piece of My Heart”, creating a truly unique, memorable moment that everyone wanted to share in. (http://saatchi.co.uk)

 

Tags: Industry: Telecommunication
Company: T-Mobile
Agency: Saatchi Saatchi
Country: United Kingdom
Year: 2009
Creative Concept: To play
Type of content: Video case study
Language: English
Level: Market level - Changing the activity
Topics: Emotional Marketing