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Fragile Childhood - Monsters

 

Fragile Childhood - Monsters

Based on the premise that alcohol changes the way we behave – especially in the eyes of children – Havas Worldwide Helsinki created “Monsters”, a campaign film designed to provoke media debate. It encourages viewers to visit the organization’s Facebook pages and share their thoughts – even anonymously – on parental alcohol use. (http://www.havasworldwide.com)

 

Tags: Industry: No Profit
Company: The Fragile Childhood organization
Agency: Havas Worldwide Helsinki
Country: Finland
Prize: Golden Drum,Mobius Awards
Year: 2013
Creative Concept: Do It in Reverse
Type of content: Video case study
Language: English
Topics: Emotional Marketing