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Fuck The Poor?

 

Fuck The Poor?

A man walks the streets of London shouting #FuckThePoor.
Social experiment from poverty charity, The Pilion Trust, to see whether we really do care about those less fortunate. (http://publicis.london)

 

Tags: Industry: No Profit
Company: Pilion Trust
Agency: Publicis
Country: United Kingdom
Prize: Cannes Lion Prize,Eurobest
Year: 2013
Creative Concept: Do It in Reverse
Type of content: Video case study
Language: English
Topics: Fundraising