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ORIGINAL is never finished

Introducing a new film by adidas Originals: ‘Original is Never Finished’
We feature visionaries from the worlds of music, art, skate, and sport. Reaffirming the notion original is never finished, the film features a remix of the iconic song, “My Way” by Frank Sinatra with a provocative approach to today’s streetwear culture. adidas Originals turns to the new generation of creators to inspire them to redefine their meaning of originality. ‘Original is Never Finished’ film explores this idea that driving culture forward can recreate the idea of what is truly original. (https://www.youtube.com)

 

Tags: Industry: Sports
Company: Adidas
Country: United States
Prize: Cannes
Year: 2016
Creative Concept: Music,Testimonial
Type of content: Commercial
Language: English
Level: Marketing mix level - Advertising
Topics: Brand Marketing