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Share the load

87% of Indian men believe laundry is a woman's job’. Ariel decided to stand up for women’s equality at home with #ShareTheLoad – a provocative social movement that exposed the inequality embedded culturally in each and every Indian home. (https://bbdo.com)

 

Tags: Industry: Consumer Goods
Company: Ariel
Agency: BBDO
Country: India
Prize: EFFIE AWARDS
Year: 2016
Creative Concept: Equipotentiality
Language: English
Level: Positioning
Topics: Brand Marketing