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Tiger Infrequent Flyers Club

77% of Australians fly less than three times a year for the simple reason that it’s too expensive. While many airlines try to encourage repeat customers through glamorous loyalty programs, the ugly truth is most Australian’s don’t fly enough to make these programs worthwhile. Our objective was to re-adjust people’s expectations of air travel and shine a light on the real value of low cost flight. (http://mccann.com)

Tags: Industry: Travel
Company: Tigerair
Agency: McCann Melbourne
Country: Australia
Prize: Clio Awards,EFFIE AWARDS
Year: 2016
Type of content: Commercial
Language: English
Topics: Brand Marketing