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$HRED

To give New Zealanders a wake up call about homeloan interest, we collaborated with the Reserve Bank to access millions in real, shredded cash. Homeowners opened their mailboxes to find $1,000 in shredded cash, learning how BNZ could help them save $156,000 on a typical $300,000 loan. To provoke a visceral reaction to the waste, shredded cash was displayed on the streets and in banks nationwide. (http://www.colensobbdo.co.nz)

Tags: Industry: Banking
Company: Bank of New Zeland
Agency: BBDO
Country: New Zealand
Prize: EFFIE AWARDS
Year: 2016
Creative Concept: Alternative
Language: English