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Payphone Bank

Turn unused pay phones on the street into coin banks. Anyone can easily access them and start saving money. When you want to save the coins you earned that day, all you need to do is simply go to a pay phone, punch in the code and put in the coins. This simple system dramatically lowers the entry barrier to having a savings account – while creating a whole new revenue stream reaching an entire, untapped target group for Tigo-Une. (http://www.kthe.at)

Tags: Industry: Banking
Company: Une
Agency: Grey
Country: Colombia
Prize: Cannes
Year: 2016
Creative Concept: Technology
Language: English,Spanish
Level: Market level - Changing the place
Topics: Brand Marketing