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Advocard 'Angry Germans

For German insurer ADVOCARD, achtung! decided to create a campaign about one subject everyone is familiar with: arguing. For the first time in history, disputes within Germany were recorded and visualised using an interactive map. Germany’s Largest Litigation Atlas caused such a stir that for weeks it was the focus of media attention. It also represents the most successful communication campaign ADVOCARD have ever launched. (http://achtung.de)

Tags: Industry: Finance
Company: Advocard
Country: Germany
Prize: Digital Awards
Year: 2014,2015
Type of content: Commercial
Language: English
Level: Market level - Changing the target
Topics: Brand Marketing