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Loom’s Immersive Retail

Loom’s online and physical worlds collided to create an entirely new and engaging shopping experience. From the pavement to the packaging, both passersby and loyal customers were exposed to a new realm of retail that went beyond a simple purchase. By developing a highly integrated experience, we helped to establish Loom as a hub for innovation, whilst setting a new benchmark for immersive retail in South Africa. (https://ikineo.com)

Tags: Industry: Fashion
Company: Loom
Agency: iKineo
Country: South Africa
Prize: Digital Awards
Year: 2014
Creative Concept: corporate strategist
Type of content: Commercial
Language: English
Level: Market level - Changing the activity
Topics: Brand Marketing