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ODF 'The Exchange'

The Exchange is a cashless fashion boutique that opened at Cavendish Square in Cape Town today. The campaign is to encourage people to register as organ donors. The team collaborated with 25 of South Africa’s top designers who donated clothing and accessories for the store, some of which can be seen in the posters below. The idea is that nothing can be bought with cash or credit cards, only by signing up to become an organ donor. (http://10and5.com/

Tags: Industry: Fashion,Healthcare
Company: Organ Donor Foundation
Agency: Native
Country: South Africa
Prize: Digital Awards
Year: 2014
Creative Concept: Sharing
Type of content: Commercial
Language: English
Level: Market level - Changing the activity
Topics: Event Marketing