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Porsche Macan 'Blind Trade'

Long before a new Porsche model appears in the showroom, vast amounts of car enthusiasts sign up to buy the car. Many future buyers solely base their purchase decision on photos that circulate on the Internet. Porsche wants to know if people will show the same grit, even if the new model is completely in disguise. So we introduced the interactive platform Blind Trade, accompanied by online and print ads, encouraging car owners to trade their current car for the still unknown Porsche. (https://www.achtung.nl/)

Tags: Industry: Automotive
Company: Porsche
Agency: Achtung
Country: United States
Prize: Digital Awards
Year: 2014
Creative Concept: business strategy,Inside a car,Why Alternative
Type of content: Video case study
Language: English
Level: Market level - Changing the occasion
Topics: Brand Marketing