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Inglorious Fruits and Vegetables

Intermarché launched the Inglorious Fruits&Vegetables, a film, print, poster and radio campaign, celebrating the beauty of the Grotesque Apple, the Ridiculous Potato, the Hideous Orange, the Failed Lemon, the Disfigured Eggplant, the Ugly Carrot, and the Unfortunate Clementine. Now you can eat five a day inglorious fruits and vegetables. As good, but 30% cheaper. The inglorious Fruits&Vegetables, a glorious fight against food waste. (https://www.youtube.com)

Tags: Industry: Food
Company: Intermarché
Agency: Marcel Paris
Country: France
Prize: Andy Awards
Year: 2015
Creative Concept: Alternative
Type of content: Video case study
Language: English,French
Level: Market level - Changing the activity
Topics: Brand Marketing