Log in Register

Login to your account

Username *
Password *
Remember Me

Create an account

Fields marked with an asterisk (*) are required.
Name *
Username *
Password *
Verify password *
Email *
Verify email *

Search Ideabase

Industry
Company
Agency
Country
Prize
Year
Creative Concept
Type of content
Language
Level
Topics
Max's favourites

Inglorious Fruits and Vegetables

Intermarché launched the Inglorious Fruits&Vegetables, a film, print, poster and radio campaign, celebrating the beauty of the Grotesque Apple, the Ridiculous Potato, the Hideous Orange, the Failed Lemon, the Disfigured Eggplant, the Ugly Carrot, and the Unfortunate Clementine. Now you can eat five a day inglorious fruits and vegetables. As good, but 30% cheaper. The inglorious Fruits&Vegetables, a glorious fight against food waste. (https://www.youtube.com)

Tags: Industry: Food
Company: Intermarché
Agency: Marcel Paris
Country: France
Prize: Andy Awards
Year: 2015
Creative Concept: Alternative
Type of content: Video case study
Language: English,French
Level: Market level - Changing the activity
Topics: Brand Marketing