With cheap imports flooding the market, Australian’s oldest fruit processing company was under threat. 3000 jobs were unsafe and the Government refused to help. One everyday Australian took a stand. Linda Drummond posted the #SPCSunday hashtag, encouraging friends to eat SPC in support.
We recognised this could be embraced by the nation. So we immediately connected Linda with media, and orchestrated the campaign with a barrage of real-time interactions that helped turn Linda’s hashtag into a corporate Australian success story. (https://www.leoburnett.com)