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#SPCSunday

With cheap imports flooding the market, Australian’s oldest fruit processing company was under threat. 3000 jobs were unsafe and the Government refused to help. One everyday Australian took a stand. Linda Drummond posted the #SPCSunday hashtag, encouraging friends to eat SPC in support.

We recognised this could be embraced by the nation. So we immediately connected Linda with media, and orchestrated the campaign with a barrage of real-time interactions that helped turn Linda’s hashtag into a corporate Australian success story. (https://www.leoburnett.com)

Tags: Industry: Food
Company: SPC
Agency: Leo Burnett
Country: Australia
Prize: GRAND PRIX
Year: 2015
Creative Concept: Social Network
Type of content: Video case study
Language: English
Level: Market level - Changing the activity
Topics: Digital Marketing