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No Ullu Banoing

Idea Cellular's "No Ullu Banoing" campaign was created to demonstrate how the mobile internet can empower users. "Idea Cellular's campaign 'No Ulla Banoing' was outstanding because it was based on a powerful and universal cultural insight that worked across the whole of India, across urban and rural populations and across socio-economic classes.(https://www.warc.com)

Tags: Industry: Telecommunication
Company: Idea Cellular
Agency: MullenLowe Lintas Group
Country: India
Prize: GRAND PRIX
Year: 2014
Creative Concept: Energy,family
Type of content: Commercial
Language: Hindi
Level: Market level - Changing the activity
Topics: Brand Marketing