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How to drink properly

'How to Drink Properly’ aimed to make the ongoing trend of drinking to get drunk less socially acceptable among young drinkers, and to encourage those already drinking in safe and moderate ways to continue to do so. The campaign targets 18 to 24 year olds, challenging them to ‘stay classy’ by moderating the intensity and frequency of their drinking. The campaign provides advice and tips that highlight the difference between poor drinking practices and drinking properly – showing that there is a way to do it and a way not to do it. 

 

Tags: Industry: Healthcare,No Profit
Company: Drinkwise
Agency: BBDO
Country: Australia
Prize: Australian Effie
Year: 2015
Creative Concept: Graphic computer
Language: English
Level: Market level - Changing the activity
Topics: Direct Marketing