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SmartLife: Project Akshar

The group of workers come from almost all the south Asian & African countries looking to touch dreams that are perhaps very much out of their reach.

SmartLife has the aim the development and overall benefit is what we consider our priority. Whether that’s by setting them up with free English language lessons every week or by providing mentoring, even occasional trips outside the labour camps. (http://smartlifefoundation.org)

Tags: Industry: No Profit,Real Estate
Company: SmartLife
Agency: FP7
Country: United Arab Emirates
Prize: Cannes Lion Prize
Year: 2015
Creative Concept: Business Management,School
Type of content: Video case study
Language: English
Level: Market level - Changing the activity
Topics: Marketing innovation