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Dew Bottle Tool

Mountain Dew's core audience are practitioners of extreme sports and, amongst them, skateboarders. Skaters spend much of their time conquering new tricks and improving what they already know. The rest of their time is spent repairing their skateboards due to the tricks they can't yet land properly. To build upon Mountain Dew's relationship with this culture, Sancho BBDO developed the Dew Bottle Tool, a unique bottle cap that helped skaters repair their boards. (https://www.dandad.org)

 

Tags: Industry: Beverage
Company: Pepsico
Agency: BBDO
Country: Colombia
Prize: DAD Awards
Year: 2015
Creative Concept: Matrioska,City Game
Language: English
Level: Market level - Changing the need
Topics: Direct Marketing