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Animal Instincts Pet Condoms

Animal Instincts uses faux animal condoms to promote spay/neuter. The condom packages contain leaflets highlighting the importance of having your pet fixed. Users who try to browse the Animal Instincts website soon find the message, "There's only one real fix. Spay or neuter your pet. (https://www.sfspca.org/)

 

Tags: Industry: Government,No Profit
Company: SF SPCA
Agency: Geometry Global
Country: United States
Prize: EFFIE AWARDS
Year: 2013
Creative Concept: Reverse
Type of content: Video case study
Language: English
Level: Product level - Product
Topics: Digital Marketing