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Max's favourites

Fuji Xerox New Zealand - Haus of Versant

To launch The Fuji Xerox 2100 digital printer in a truly unique way, we created a campaign that was unlike anything the printing sector had ever experienced before. We took the product and audience out of the drab, functional office environment and put them under the lights of the flamboyant and glamorous world of high fashion. The Haus of Versant campaign took the industry out of its comfort zone and achieved incredible sales results.

 (http://www.republik.co.nz

Tags: Industry: Printing
Company: Fuji Xerox
Agency: Republik
Country: New Zealand
Prize: Echo Award
Year: 2014
Creative Concept: Change Material
Type of content: Video case study
Language: English
Level: Market level - Changing the activity
Topics: Event Marketing