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Creating more play in MENA

With Creating more play in MENA, it reinvented the soft drink's strategy in the region with a distinctive teen engagement platform based on gaming.

(https://www.warc.com)

Tags: Industry: Beverage
Company: Fanta
Agency: FP7
Country: United Arab Emirates
Prize: EFFIE AWARDS
Year: 2015
Creative Concept: Blu Ocean,Game,Idea Virus,Testimonial,City Game,Real time
Type of content: Video case study
Language: English
Level: Marketing mix level - Advertising
Topics: Digital Marketing