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Slurpee Xpandinator

This audience is young, fickle and living their lives online. So, we created the Xpandinator – a device that was designed to socially engage fans in a way our competitors simply couldn’t. It was big, audacious and a bit ridiculous -  and it soon became the most shared drink in Australia – in the physical world and the digital one. (https://www.leoburnett.com)

 

Tags: Industry: Beverage
Company: Slurpee
Agency: Leo Burnett
Country: Australia
Year: 2015
Creative Concept: Change Size
Type of content: Commercial
Language: English
Level: Market level - Changing the activity