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Made Of Black

Guinness is an iconic drink that has more look, more taste and more soul than any other beer. Which is true of a generation of Africans who are carving their own path through life because they can’t rely on the traditional, formal career opportunities. We united this distinctive beer with these entrepreneurial people under the guise of a simple brand idea called Made of Black. Guinness’ role is to celebrate this shared attitude between beer and drinker. (http://www.networkbbdo.co.)

Tags: Industry: Beverage
Company: Guinness
Agency: BBDO
Country: South Africa,United Kingdom
Prize: Cannes Lion Prize
Year: 2015
Creative Concept: Changing the Color
Type of content: Commercial
Language: English
Level: Market level - Changing the target
Topics: Brand Marketing