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Max's favourites

Gillette Scandal Shave

Gillette 'Scandal Shave' is a story of how an orchestrated celebrity scandal resuscitated Gillette's business in China. Inspired by the insight that Chinese women find men wet shaving arousing; an unbranded 'private' video of national sweetheart Gao Yuan Yuan, scantily clad and intimately wet shaving a man was 'leaked', generating a national scandal of enormous proportion. (http://www.apaceffie.com)

Tags: Industry: Beauty
Company: Procter Gamble Co.
Agency: BBDO Asia
Country: China
Prize: EFFIE AWARDS,Warc Prize
Year: 2014
Creative Concept: Social Network,Testimonial,Scandal
Type of content: Video case study
Language: Chinese
Level: Market level - Changing the target
Topics: Digital Marketing