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THE PRICELESS ENGINE

Mastercard announced the launch of its Priceless Engine – an innovative new platform for marketing that allows the brand to provide its bank partners with the deep insights that help them deliver the right offers to their customers at the right time. The Priceless Engine will see MasterCard leverage its depth of analytic capabilities to help its partner banks understand consumer sentiment and trends based on social conversations; track engagement and transactions on campaigns to translate these findings into meaningful feedback; create and share content across borders to increase scale; and finally analyze data in real-time. (https://newsroom.mastercard.com)

 

Tags: Industry: Banking
Company: Mastercard
Agency: TBWA
Country: Singapore
Prize: EFFIE AWARDS
Year: 2014
Creative Concept: Social Network
Type of content: Video case study
Language: English
Level: Market level - Changing the activity
Topics: Digital Marketing