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Durex #TurnOffToTurnOn

Our campaign spoke directly to lovers, and addressed one of the biggest problems in modern relationships; technology. We wanted to create a movement that called on couples to realise just how much their obsessions with gadgets and gizmos are leaving them totally disconnected from each other. After all, how can couples be having great sex when Flappy Bird, Facebook friends and the whole of Twitter are allowed in the bedroom?
Using Earth Hour as our platform, we created a series of Facebook posts and a short film to inspire change. (https://www.tmwunlimited.com)

Tags: Industry: Healthcare
Company: Durex
Agency: TMW
Country: United Kingdom
Prize: GRAND PRIX
Year: 2014
Creative Concept: Emotion,Social Network
Type of content: Video case study
Language: English
Level: Market level - Changing the activity
Topics: Digital Marketing