Log in Register

Login to your account

Username *
Password *
Remember Me

Create an account

Fields marked with an asterisk (*) are required.
Name *
Username *
Password *
Verify password *
Email *
Verify email *

Search Ideabase

Industry
Company
Agency
Country
Prize
Year
Type of content
Language
Level
Topics
Max's favourites

Bring Down the King

King Joffrey tumbled to the ground in Aotea Square on April 7, only a few days after the campaign started, and just in time for the highly anticipated launch of the fourth season of the cult TV series Game of Thrones. Through a world-first experiential and social media event, Game of Thrones fans were challenged to use their collective voices through the power of social media to topple the king, using the hashtag #bringdowntheKing. (https://www.ddb.com)

 

Tags: Industry: Television
Company: Sky
Agency: DDB
Country: New Zealand
Prize: Cannes Lion Prize,GRAND PRIX
Year: 2014
Creative Concept: Comparative Advertising,Social Network
Type of content: Video case study
Language: English
Level: Marketing mix Level - Social Media
Topics: Digital Marketing