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BookBook

IKEA distributes millions of catalogues every year to homes for free. In a time where tech devices are replacing books, how could we get people excited about the arrival of the catalogue in their mailboxes? By launching it like anything but a book. (http://www.bartleboglehegarty.com)

Tags: Industry: Retail
Company: Ikea
Agency: BBH
Country: Singapore
Prize: GRAND PRIX
Year: 2015
Creative Concept: Comparative Advertising
Type of content: Commercial
Language: English
Level: Product level - Product
Topics: Advertising