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I See Fries

The campaign leverages the mobile platform where users of Meitu are encouraged to snap pictures of everyday items that resemble fries and collect them into their virtual ‘McDonald’s Fries Box.’ By sharing the pictures on their social media channels, participants will have the opportunity to be rewarded with free fries at McDonald’s. The “I See Fries” campaign aims to encourage consumers to see an iconic product, McDonald’s Fries, in a new, irresistible light. (https://lbbonline.com)

Tags: Industry: Food
Company: McDonald's
Agency: Tribal
Country: China
Prize: AME Awards
Year: 2014
Creative Concept: Game,Idea Virus,App,Imagination
Type of content: Video case study
Language: English
Level: Product level - Product
Topics: Digital Marketing