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The Tutu Project

The Tutu Project is proud to announce that they were chosen by Deutsche Telekom to tell their story of how Bob and Linda Carey have chosen to deal with breast cancer through inspiration, courage and love. "Things get great when People start sharing" -- It's under this motto that Deutsche Telekom will give true stories a platform as part of its future communication. The focus is on sharing special moments, made possible by Deutsche Telekom's innovative telecommunications technologies. "Sharing has never been more relevant for people than it is today -- and it's becoming more and more so. (https://www.youtube.com)

Tags: Industry: Telecommunication
Company: Telekom
Agency: DDB
Country: Germany
Prize: AME Awards
Year: 2013
Creative Concept: Emotion,family,Family
Type of content: Video case study
Language: English
Level: Market level - Changing the occasion
Topics: Emotional Marketing, Fundraising