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The Scarecrow

"The Scarecrow" is part of an ambitious content platform "Cultivate a Better World," designed to generate curiosity about where food comes from through the use of engaging entertainment. "The Scarecrow" film is set in a dystopian world where all food production is controlled by fictional industrial giant Crow Foods. The Crow Foods factory is staffed by scarecrows who have been displaced from their traditional farm jobs and now must work for the crows. Dreaming of something better, a lone scarecrow sets out to provide an alternative to the unsustainable processed food from the factory. (https://www.dandad.org/)

 

Tags: Industry: Food
Company: Chipotle
Agency: CAA Marketing
Country: United States
Prize: DAD Awards
Year: 2016
Creative Concept: Globalization of Markets
Type of content: Video case study
Language: English
Level: Market level - Changing the need
Topics: Digital Marketing