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Help A Child Reach 5

Each year, in India, over two million children die before their 5th birthday due to infections that can be prevented by simple hand washing with soap. Of the children who die before the age of five, 44 per cent do not live past 28 days of their birth.

(https://www.interpublic.com)

 

Tags: Industry: Healthcare
Company: Lifebuoy,Lifebuoy
Agency: MullenLowe Lintas Group
Country: India
Prize: EFFIE AWARDS
Year: 2013
Creative Concept: family,Support
Type of content: Video case study
Language: Hindi
Level: Market level - Changing the activity
Topics: Emotional Marketing