Log in Register

Login to your account

Username *
Password *
Remember Me

Create an account

Fields marked with an asterisk (*) are required.
Name *
Username *
Password *
Verify password *
Email *
Verify email *

Search Ideabase

Industry
Company
Agency
Country
Prize
Year
Type of content
Language
Level
Topics
Max's favourites

Smell My Neck

We made it our mission to better understand the human senses. What is been realized was that the sense of smell is most closely linked to memory and emotions. The strategy was to demonstrate the feelings and emotions of smell in a VISUAL way that would come through a screen.

Strangers wore blindfolds and we had them describe their emotions as they smelled each other. It was remarkable how accurately they described physical attributes and innate characteristics of their unseen partner based simply upon their perfumed scent. (https://www.aaaa.org)

Tags: Industry: Beauty
Company: Procter Gamble Co.
Agency: Starcom Mediavest Group
Country: United States
Prize: Warc Prize
Year: 2015
Creative Concept: Emotion,Invisible
Type of content: Video case study
Language: English
Level: Market level - Changing the activity
Topics: Digital Marketing