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Skip Friday 13th

It’s Friday the 13th – probably not the best day for buying a lottery ticket, all things considered. But people in Lebanon are able to avoid the curse of the unluckiest date thanks to a smart bit of online magic from Loto Libanaise and Impact BBDO Dubai.
 
Loto Libanaise wanted everyone to feel lucky when playing, even the most superstitious, so their agency Impact BBDO Dubai hit upon a way to use time zones to skip Friday the 13th entirely. (https://lbbonline.com)
 
Tags: Industry: Gaming
Company: Loto
Agency: BBDO
Country: United Arab Emirates
Prize: Cannes Lion Prize
Year: 2017
Creative Concept: Alternative,Time-saving
Type of content: Commercial
Language: English
Level: Market level - Changing the time
Topics: Brand Marketing