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Foot Type Test

Asics' concept is straightforward: rip out the ad, step on to three page barefoot and your body heat reveals the shape of your footprint which you then compare against a tread key. This information enables the consumer to make an informed choice about the type of shoe required. (https://www.sportstechnologyawards.com)

 

Tags: Industry: Sports
Company: Asics
Agency: Neogama
Country: Brazil
Prize: Cannes
Year: 2017
Creative Concept: Genius Marketing
Type of content: Commercial
Language: English
Level: Market level - Changing the activity
Topics: Brand Marketing